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Notes from inside the studio.

How we scope, build, ship, and operate. Written from work we have actually done, with no invented numbers and nothing borrowed from a marketing deck.

  1. 02An honest work index is the whole brandLive, in build, studio. Three labels, applied without flattery, are the most load-bearing thing on a multi-product studio site.Studio operating model6 min
  2. 03Why we build small products instead of one big oneA portfolio of narrow, finished things beats a single unfinished platform — for the people using them and for the studio building them.Studio operating model6 min
  3. 04What it actually takes to ship an iOS app end to endThe build is the part everyone plans for. The other eighty percent is the part that decides whether it ever reaches a phone.Shipping8 min
  4. 05Treating AI as infrastructure, not a featureThe interesting question is never whether a product uses a model. It is what the product does when the model is wrong, slow, or unavailable.Engineering7 min
  5. 06Websites that do useful workMost sites are described as brochures and then judged as if they were salespeople. Build the thing that does the work.Web6 min
  6. 07Automation as a compounding assetAutomation is not about doing less work. It is about paying for a piece of work once and having it keep returning value.Systems6 min
  7. 08Lessons from building as a small studioBeing deliberately small is a set of constraints. Used honestly, the constraints are an advantage rather than an apology.Studio operating model6 min

Working on something in here?

If a piece described a problem you are currently sitting with, that is usually a good reason to talk. See the work or start a project.